Story Matters — But Publicity Matters More

Let’s be real — a good story is the soul of any film.
It moves hearts, creates impact, and gives a movie its lasting value.

But in today’s world, publicity is the spark that lights the fire.

A brilliant story without buzz often goes unnoticed.
But even a simple story, when backed by strong promotion, can break records.

The game has changed.
Visibility is power.
Hype creates momentum.

So yes — always craft a meaningful story. But don’t forget to shout it from the rooftops.

Because these days, publicity can take a good film and turn it into a blockbuster.

— Manu


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